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Analysis: Is a pro cycling sponsorship worth the cost ...
https://cyclingtips.com/2017/08/analysis-pro-cycling-sponsorship-worth-cost/
Aug 10, 2017 · The team won the Tour de France in 2011 with Cadel Evans, but since then the team had not won a Grand Tour or Monument until Greg Van …
Tour de France 2019: Sponsors of the top ten richest teams ...
https://www.ns-businesshub.com/business/tour-de-france-2019-sponsors/
Tour de France 2019 teams and their sponsors Team INEOS ($25m) By far and away the richest and most well-known team at the Tour de France, Team INEOS makes its debut under its current guise in the 2019 race. One of the team’s leaders, Egan Bernal, at the 2019 Tour de Suisse (Credit: Team …
Analysis - The big business of Tour de France sponsorship ...
https://www.independent.ie/sport/other-sports/cycling/analysis-the-big-business-of-tour-de-france-sponsorship-35924161.html
Team Sky’s success in the 2012 Tour de France, when Bradly Wiggins became the first British winner, generated over $550 million of equivalent advertising value to its sponsors according to the ...
How much does it cost to sponsor a cycling team for Tour ...
https://www.quora.com/How-much-does-it-cost-to-sponsor-a-cycling-team-for-Tour-de-France
Sep 27, 2013 · I would have to dig around to find some actual amounts a "primary" sponsor might put out each year for a UCI ProTour team, but I'm sure it's easily $20-40M, while smaller sponsors might spend much less money and simply donate their products (bike ...
Sponsors, broadcasters, providers - Tour de France 2020
https://www.letour.fr/en/partners
Sponsors of Tour de France 2020. PRO CYCLING MANAGER 2020(PC) TOUR DE FRANCE 2020 - VIDEO GAMES (PS4)
Importance of Tour de France to team sponsors highlighted ...
https://www.cyclingnews.com/news/importance-of-tour-de-france-to-team-sponsors-highlighted-by-coronavirus-crisis/
May 20, 2020 · Cycling's sponsorship model threatens existence of biggest teams. Julien Goupil, the media director at Tour de France organiser ASO, added: "TV production, for example, is …
Sponsoring the race instead of the team
https://inrng.com/2013/07/sponsorship-tour-vs-teams/
Jul 09, 2013 · Sponsoring a jersey in the Tour de France is cheap. Just find €1.5 million and you could sign a deal for the green jersey, that’s what it costs in cash terms. In return you get a logo on the green jersey, a branded podium ceremony, the intermediate sprint decked out in the corporate ID and a ticket to ride in the publicity caravan that ...
How Much Does a Tour de France Bike Cost? ACTIVE
https://www.active.com/cycling/articles/how-much-does-a-tour-de-france-bike-cost
Specialized sponsors not one but two Tour de France teams, and last year Fernando Gaviria and Julian Alaphilippe (Quick-Step Floors) combined for four wins, and Peter Sagan (Bora-Hansgrohe) came away with three. The Specialized S-Works Venge was ridden by all three at different points during the 21-stage race, and it's no surprise.
Team Ineos will change name from Tour de France 2020 to ...
https://www.cyclingweekly.com/news/racing/tour-de-france/team-ineos-will-change-name-during-tour-de-france-2020-to-promote-sponsors-new-4x4-460310
Jul 22, 2020 · Team Ineos change their name from the Tour de France 2020 to promote their sponsor’s new 4×4.. The British WorldTour team has put in an application to the …
Why Did the U.S. Postal Service Sponsor Lance Armstrong?
https://slate.com/news-and-politics/2013/01/lance-armstrong-doping-scandal-why-did-the-postal-service-sponsor-him-in-the-first-place.html
Jan 18, 2013 · The cycling sponsorship raised eyebrows only once Armstrong became a household name by winning multiple Tour de France titles, raising …
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