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Sweetspot Group Home Page

    https://sweetspotgroup.co.uk/
    SweetSpot Group are a sports events and marketing company specialising in the creation and execution of high-quality, annual sporting events. SweetSpot were behind the successful revival of the OVO Energy Tour of Britain in 2004, and launched the Tour Series and OVO Energy Women's Tour in 2009 and 2014 respectively.

Tour of Britain British Cycling and SweetSpot Group ...

    https://www.tourofbritain.co.uk/british-cycling-and-sweetspot-group-unveil-new-10-year-tour-of-britain-partnership/
    Nov 15, 2019 · British Cycling and SweetSpot Group are delighted to announce a new 10-year partnership between the organisations which will see the latter continue to deliver the Tour of Britain, the UK’s most prestigious cycle race, for the next decade.

Tour of Britain SweetSpot appoint Le Col as Official ...

    https://www.tourofbritain.co.uk/sweetspot-appoint-le-col-as-official-cycle-clothing-partner-to-ovo-energy-tour-of-britain/
    Feb 05, 2018 · SweetSpot have appointed Le Col, the performance clothing brand founded by former professional cyclist Yanto Barker, as their Official Cycle Clothing Partner, in a move that will see the brand providing the iconic leaders’ jerseys for the OVO Energy Tour of Britain, OVO Energy Women’s Tour and The Tour …

SweetSpot to run Tour of Britain until 2018 SportBusiness

    https://www.sportbusiness.com/news/sweetspot-to-run-tour-of-britain-until-2018/
    Jul 03, 2020 · British Cycling has awarded SweetSpot the rights to organise the Tour of Britain through to 2018. In December 2012, British Cycling put the Tour of Britain contract out to tender from 2014, and SweetSpot – organiser and commercial rights-holder for Tour of Britain since 2004 – was in a head-to-head battle with the Fast Track agency for the contract last month.Works For: Sportbusiness

SweetSpot - RGT Cycling

    https://www.rgtcycling.com/partners/sweetspot/
    SweetSpot successfully revived the Tour of Britain in 2004, which now forms a cornerstone of the British sporting calendar and is the country’s largest free-to-watch sporting event attracting more than one million spectators. In 2014 SweetSpot launched the Women’s Tour.

SweetSpot to continue organising Tour of Britain - Cycling ...

    https://www.cyclingweekly.com/news/sweetspot-to-continue-organising-tour-of-britain-27040
    Jul 30, 2013 · SweetSpot will continue to organise the Tour of Britain through to 2018, British Cycling announced today. BC put the delivery contract of the event out to tender last December, with president ...

SweetSpot reveals Tour of Britain details - Event Magazine

    https://standoutmagazine.co.uk/sweetspot-reveals-tour-of-britain-details/
    The Tour of Britain will feature eight stages and will start in Ipswich on September 9 and finish in Guildford on September 16. At a major press conference yesterday, Hugh Roberts , chief executive, SweetSpot Group, announced that the sporting event would see Skoda, Yodel and IG Markets as sponsors with Specialized and Maxifuel also coming on ...

British Cycling put right to organise Tour of Britai...

    https://roadcyclinguk.com/news/racing-news/british-cycling-tour-of-britain-sweetspot-tender-3492.html
    Endura Racing’s Jonathan Tiernan-Locke won the 2012 Tour of Britain before securing a move to Team Sky. Sweetspot have organised the race since its revival in 2004 but, with the tenth ...

Tour of Britain Tag: SweetSpot Group

    https://www.tourofbritain.co.uk/tag/sweetspot-group/
    Jan 02, 2018 · Enter a search term into the form below to search the site; to search a specific phrase please include that phrase within quotation marks (eg "Kittel takes final stage as Van Baarle secures race victory"), or alternatively simply enter specific words to find all instances of those words.

Tour of Britain OVO Energy Tour of Britain organisers ...

    https://www.tourofbritain.co.uk/ovo-energy-tour-of-britain-organisers-sweetspot-group-appoint-heath-harvey-as-ceo/
    Leading sports event management and marketing company, SweetSpot Group, organisers of the OVO Energy Tour of Britain and OVO Energy Women’s Tour, are delighted to announce the appointment of Heath Harvey as CEO in 2018. Hugh Roberts, executive Chairman of SweetSpot Group, commented, “Heath has a 22-year track record in the sports and leisure industry […]

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